Once a sleepy fishing village, Sayulita, Mexico, was established as a community in 1941 when families from the neighboring state emigrated to the area. After completing Highway 200 in the late 1960s, it was discovered as a popular surf destination for its consistent wave breaks and has become quite diverse with its native Cora and Huichol population and the growing attraction of international tourists and local craftsmen.

Since then, Sayulita has continued to gain popularity not only for its great surfing but also for its art galleries, delicious restaurants, trendy shops, nature activities, and a relaxed lifestyle. Currently home to about 4,000 residents (many English-speaking expatriates) who cherish their community and aim to protect the environment, development has been limited so it will never become an impersonal mega resort.